Whats so hard to believe?
During a recession luxuries are the first things people get rid of. Broadband is a luxury. If they can give great broadband speeds at a reduced price then they can keep their customers
Btw we aren't anywhere near a recession yet

A recession is 2 consecutive quarters of negative growth whereas the first half of 2008 we had 2.5% growth

The money we are getting from exports is also increasing with it growing by hundreds of millions this year
The only thing causing a recession is us. When others say we ar in a recession then we feel the need to cut down on spending and therefore that results in less sales for retailers which results in them cutting jobs to keep profit margins